Samuel Seidu is currently the Head of Research for Primary Care Diabetes Europe (PCDE) and Chair of the PCDE Study Group of European Association for the Study of Diabetes (EASD). He is also a Clinical Lecturer at the University of Leicester, UK, and a practicing General Practitioner (GP) and lead undergraduate tutor and GP trainer at the Hockley Farm Medical Practice, Leicester. He is a faculty member of the Primary Care Academy of Diabetes Specialists in the UK and board member of the UK’s Primary Care Diabetes Society. His current research centres on implementing work around prescribing safety, de-prescribing and medication adherence in the elderly population with diabetes and cardiometabolic conditions. He also works in the area of therapeutic inertia in people with diabetes, to understand the causes, outcomes and possible solutions. As a primary care practitioner, he has an interest in the association of various common biomarkers on important outcomes, including cardiovascular disease and type 2 diabetes. Additionally, he is interested in how primary care teams can translate available evidence into real patient benefit through the use of appropriate evidence-based models of diabetes care in the community settings.